Like a lot of other people, Boomers enjoy a cold beer. And they’ve had more time than most to find their favorites. (We mean that in the nicest way!) Despite the craft beer explosion, most Americans of all generations prefer brands with widespread name recognition, and Boomers are no exception to that. Without further ado, let’s look at the ten most popular.

Samuel Adams

In the early 1990s, this lager was a bridge to the craft brew explosion, as it offered a step up from traditional brands in taste and craftsmanship. It remains popular among Boomers; 51% like it. Maybe the sense of added sophistication makes it #1 with Boomers.

Guinness

This taste of Ireland has gone from something many first tried on St. Patrick’s Day to an enduring favorite. Remarkably smooth and refreshing, it’s also a lot lighter than its dark color suggests, and it’s low in calories compared to many other brands.

Heineken

Many a Boomer who drank inexpensive American lagers and pilsners in their younger years eventually graduated to this Dutch pale lager. The recognizable green bottle with a red star adds a touch of class to any occasion where one wants to enjoy a good beer.

Corona

With or without a lime wedge, this Mexican beer has moved on from being a party staple to an everyday favorite. Refreshing, drinkable, and relatively low in alcohol content, it’s popular for just sipping or for times when you’re having more than just one or two.

Blue Moon

Often served with an orange wedge, this wheat-style beer is smooth and refreshing. It’s a popular summer choice because it’s so smooth and drinkable, but plenty of Boomers enjoy it year-round.

Coors and Coors Light

While many people enjoy Coors and the Silver Bullet on their own merits, both have benefited from highly effective advertising campaigns. Brewed in the shadow of the Rockies in Golden, CO, both beers evoke the crispness and cleanliness of the mountains. Boomers have helped make the Silver Bullet a top draw at social gatherings, sporting events, and the like.

Miller and Miller High Life

Introduced in 1903, Miller High Life has been called the “Champagne of Beers” for its high carbonation. Miller Genuine Draft (MGD) was a replication of Miller High Life in a can or bottle, with the difference being that it’s cold-filtered, not pasteurized.

Stella Artois

This is a popular Belgian pilsner-style beer. Launched in 1926 as a Christmas beer called the “Christmas Star,” Stella Artois saw a halt in production during WW2. However, it came roaring back by 1960 and remains a top choice today.

Beck’s

The world’s #1 German beer, Beck’s, is a pilsner lager that’s been around and enjoyed since 1873. One of its distinctions is strict adherence to purity standards that limit it to just 4 ingredients: water, barley, hops, and yeast.

Budweiser

The King of Beers may not currently reign as #1 among Boomers, but it’s still among the top 10 favorites. Budweiser is available almost everywhere, goes with almost everything, and has a fuller, more distinctive flavor than many competitors.

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